Nike, Inc. is a company rooted in competition. New Balance has a premium brand image and amongst one of the top Nike competitors. Gupta understands how to create and implement business strategies. Nike is headquartered in Beaverton, Oregon, USA. Using for my management program – Leadership & People Management. The total number of worldwide Nike stores and factories are 1182. It portrays an essential appendage to conduct an industry analysis. Its US-based stored and factories are 392. An industry analysis gives information regarding probable sources of competition (including all the possible strategic actions and reactions and effects on profitability for all the organizations competing in the industry). Nike is so large that many of the company’s suppliers depend on Nike to remain in business. Thanks. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. The company is engaged in development, distribution and marketing its product lines worldwide. New Balance. One of the biggest competitive pressures that Nike faces is the placement of their stores. A management consultant and entrepreneur. Every company today must effectively deal with its competition unless it is a monopoly. Puma is a German multinational brand that designs and manufactures variety of athletic and casual footwear, apparels and accessories. Competitor analysis begins with identifying present as well as potential competitors. If the relative market share which is above 33% therefore it is considered to be strong since Nike’s in this case has a share of 47% its relative market share will be considered the strongest from its competitors. Benchmark and track your performance relative to your competitors. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Rapid innovation processes 3. Nike is the single largest producer of athletic footwear and apparel, allowing them large cost advantages over competition. Like most big companies, Nike has a number of strengths. Reebok manufactures variety of assortment but according to Reebok, customer top rated product is Reebok CrosFit Nano 8. Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Your favorite Nikes might be made from forced labor. Skechers is a designer, manufacturer and marketer of athletic, casual and performance focused footwear for men, women and children in more than 170 countries. New Balance is a Multinational Corporation headquartered in Boston, Massachusetrts, United States. – SG. Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. See Nike's revenue, employees, and funding info on Owler, the … A Five Forces Analysis, based on Michael Porter’s model, points out that competition, customers and substitutes are the most important external forces in Nike’s industry environment. competitors. The article with the title, Competition comes to a Head for World Cup Sponsors was published on The New York Times on 6th June 2010. Competitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. Thank you. Skechers USA Inc. is a lifestyle and performance footwear brand founded in 1992. 6. Under Armour. Some even left their jobs. Nike competitive analysis 1. While products like FuelBand , a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike still has its eye on the next “big thing”. Deliveroo Business Model | How Does Deliveroo Make Money? Phil Knight and Bill Bowerman probably could not have imagined in 1962 to what degree their $500 investments would yield in 2000. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … Dorrene, Thanks for your positive feedback, I am glad you liked it. Adidas. The Tax Act offset it revenue growth as Nike net income of $1.9 billion as a result of 54% decrease as compared to previous FY 2017. In our case the major competitors of Nike are Adidas and Reebok. Here’s why. Competitive Analysis Here we will conduct a detailed analysis of Nike competitors. Nike sponsors the top athletes and gains valuable coverage through the media. This report is about a competitive analysis watch based on competition in the sportswear industry, dominated by Nike Inc., followed by Adidas and Puma. Nike has signed top athletes in the sports of Football, Basketball, Soccer, Baseball, Cycling, Golf, Tennis, Skateboarding, Boxing, Track and Field and Formula 1 Racing. Thank You. finding a solution against these environmental issues. Woodland. Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. Tell us what you think? Nike not only dominates almost half of the United States athletic apparel market, but it is also newly considered as the most valuable sports apparel brand in the world. Nike vs Adidas: Social media following. Fila is a worldwide leading brand among sportswear and footwear brands like Nike, Puma and Adidas. Nike Background. Some even left their jobs. The following points provide you a bit of Nike’s background: The company is known with the name Nike Inc. Nike was established during the year 1967 and is headquartered in Oregon, United States. Primary Competitors Internal Environment Internal Environment Adidas Iconic logo has 3 other brands (Reebok, TaylorMade, Rockport) Puma growing apparel sales expanding into more sports Under Armour success in sports clothing footwear gaining popularity, began in 2006 New Balance It’s hard to talk about Nike without the “swoosh” logo, ... Nike, Inc. 12. Hey, who is the author of this report and what year was it finalized. I am glad you liked our analysis. Adidas and Nike both are dominating the social media game at present. Although the brand is still in debt, the next few years look promising. In 1948, they were agreed to split the company and founded two companies Adidas and Puma. Liberty Shoes. Nike is trying to increase the Non-US stores, as a result, the International Converse stores reach to 45. The entire. The recent years have been quite profitable for the brand. (The manufacturing practices of Nike and its competitors) 4. Fila. Good read. Nike competitors analysis Who is Nike biggest competitor? The company offers many sports-inspired products like training and fitness, golf, basketball, football and motorsports. However, due to the success, Nike has gotten the company now provides athleisure wear as well. Reebok. Reebok is a subsidiary of German company Adidas Group. Reebok is another competitor of Nike Inc. Reebok is a footwear and apparel company that designs, manufactures and distributes CrossFit, fitness, running footwear and clothing. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Thank you ! I am guessing the presentation is for school? Interestingly both the founders of Adidas and Puma were brother and founders of Dassler Brothers Shoes. Larger companies tend to have major economies of scale over smaller companies in areas such as distribution and marketing. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. The other two competitive companies include Adidas and Under Armour Company. Nike, Adidas and Reebok and these two companies are the top competitors of Nike Inc. Nike is among the three top competitors in the world for sportswear and apparel. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. The Threats Nike Faces Growing Competition from Strong Rivals Including H&M and Adidas. 11. If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. Nike is headquartered in Beaverton, Oregon, USA. Puma. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. In 2005, Adidas acquired Reebok for $3.8 billion. It is Italian-South Korean Company founded in the year 1911 in Italy. Nike, Inc. is an American multinational corporation. The following strengths are the most notable in the case of Nike Inc.: 1. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Nike Strengths in SWOT Analysis. One attribute to such capability is its value or benefit offered to its customers. 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